Course Description

With the rapid shift of advertising dollars away from traditional media to online platforms, it is becoming increasingly important for marketing graduates to be well-versed in digital marketing & analytics fundamentals.

At the heart of marketing lie the consumer and their marketing journey through the stages of awareness, intent, conversion and finally retention. In this course, we will learn how digital marketing has revolutionized the interactions between firms and consumers along this journey. Digital offers powerful tools to reach consumers along the funnel: online display ads raise awareness, search listings reach consumers with intent, e-commerce facilitates conversion, and social media both energizes and retains customers. Digital marketing is distinguished by the 3 “I”s that firms must master: immediacy, incrementality, and intimacy.

This course examines digital marketing strategy, implementation and executional considerations for Business to Business and Business to Consumer brands and provides a detailed understanding of all digital channels and platforms. Participants will complete the course with a comprehensive knowledge of and experience with how to develop an integrated digital marketing strategy, from formulation to implementation.

The course will comprehensively encompass the interactive marketing mix of practical hands-on experience and theoretical concept in areas featured in our course outline.

What Trainee will learn

Design thinking for a digital world
Our foundation for everything online is seeing all our brand touch points through our users’ eyes. We’ll rely on the power of design thinking and using a user-centric focus to drive successful online marketing strategies and campaigns.

Objectives 

• Understand how and why to use digital marketing for multiple goals within a larger marketing and/or media strategy
• Understand the major digital marketing channels – online advertising: Digital display, video, mobile, search engine, and social media
• Learn to develop, evaluate, and execute a comprehensive digital marketing strategy and plan
• Learn how to measure digital marketing efforts and calculate ROI
• Explore the latest digital ad technologies

Who Should Come for This?

If you are one of the following who is looking for leveraging Digital Marketing for personal or organizational growth, then course is for you:

• Brand Managers and public relations personnel
• Marketing Professionals
• Sales Professionals
• Business Owners
• Entrepreneurs
• Digital Marketing Professionals
• Graduate Trainee
• Webmasters
• Content Writers
• SEO managers
• Media Buyers

Course Outcome

This course will help you build mastery in various disciplines of Digital Marketing – SEO, SEM, Social Media, Email Marketing, and Inbound Marketing & Web Analytics. CDMM supplements you with additional specialization modules to strengthen your skillset based upon individual’s objective.