“Good communication means lasting engagement, customer loyalty and revenue growth”

Course Description

Electronic Media Communication offers a low cost, direct and personal way to communicate with your target audiences. However, the Information you send must be well constructed and engaging to maximize their potential as a marketing tool. This course will guide you on how can use digital channels more effectively for marketing and communication purposes, promote your business by employing email’s unique presentation abilities and massive distribution capability via email marketing alongside other content distribution channels.

You will learn how to send personalized, informed messages to your target consumer group at anyplace and anytime. You will be in position to automate and schedule your email communication to increase more engagement and powerful enough to grab attention, attract customers and convert them to increase sales and revenues. Davinci’s course on Email marketing will help you use the latest tools to write and design strategic emails that will attract and retain customer loyalty. You will learn what to write and what not to write, how to prevent your emails from becoming spam. With hands on, extensive practical you will learn how to optimize email for both desktop and mobile devices and ensure business longevity.

This course is easy-to-use, rich in practical information and business performance tools that will allow you to jump-start your digital marketing strategy. You will learn about real-time analytic tools that will give you intelligent information that can help you make smart business decisions about your presence on the Internet.

Who should take this course?

The course offers an in-depth treatment of the principles of digital communication channels  and therefore can be pursued by professionals looking to sharpen and upgrade their skills to build competitive careers. These could fall in the following categories:

• Employees from communications departments
• Business owners
• Entrepreneurs
• Online marketing professionals
• Marketing professionals
• Bloggers
• Fresh graduates
• Copywriters & content writers
• PR professionals

Delivery Method

• Interactive hands-on sessions
• Our Email Marketing experts will guide students in implementing the techniques for future projects

Training Outcomes

By the end of this training, the trainees will be in position to understand:

• Techniques to improve traffic, visibility, and awareness of brand or product.
• Tracking, monitoring, and segregating large email sets.

• How to use the latest tools to write and design strategic emails to attract & retain customer loyalty
• How to setup your Email Delivery Infrastructure for better delivery.

• How to create relevant conversion oriented emails.
• Through Nurturing & Automation, you will learn to Analyze & Target users based on the behavior of emailers.
• Learn about resources used to do situational analysis and progressive updates to get better returns on Email Marketing Campaigns.

• How to target the right people with messages that matter
• How to pinpoint message timing. Specify the exact moment you want people to receive email message.
• How to set powerful campaigns. Personalize content and create a dynamic series of campaigns based on audience behavior.
• Go beyond just text. Send images, videos, apps, and emoji to tell a story about business and drive action in the most powerful way possible.
• How each message performs. View open, click, and reply rates, and track the true performance of a message all the way to a goal.
• How to export data for more in-depth analysis. Export message performance data in a given time period to a CSV file for decision making.
• Always have the right audience with live segments. With behavioral and customer data stored and updated continuously, you can target the right people even as things change.
• Integrating audience lists from other sources to a single platform for easy management
• Using A/B and Multivariate Testing. Learn how to test numerous versions of your message to find out which one will get the best response before you send. You’ll test subject lines, content, images, template layouts, and more.
• Viewing and Understanding Mailing Reports. Learn to read and analyze reporting statistics. Track your open rates and click-throughs and view overall delivery (or non-delivery) statistics.
• Editing the “From” Address Change the “From” address for your mailings and learn the importance of using recognizable sender identification
• Viewing your Members Locate and navigate the members section. Use important features such as determining member status, join date, and all the demographics.
• Creating a New Subscriber Form to Help Grow your list. Create a subscriber form for your Web site so that customers can easily join your mailing list. Learn best practices like the benefits of having customers confirm their membership or “double opt-in.”
• Learn the core gist of email marketing, how to go about planning, setting goals, content creation, delivering, measuring and testing
• Learn to source emails through search engines and social media platforms