Course Description

The growth of the Internet continues to have a tremendous influence on business.  Companies and organizations of all types and sizes are rethinking their strategies and how they run their operations.  This new course in the Temple E-Marketing program challenges trainees to explore the realities and implications of e-commerce from a marketer’s perspective.  Trainees will study how implementing technology can engage cardholders, merchants, issuers, payment gateways and other parties in electronic transactions. Business-to-consumer (B2C) and business-to-business (B2B) e-commerce markets are examined.  The course introduces trainees to a wide range of electronic commerce issues, as a foundation for continual learning in the dynamic        e-commerce environment. This course also provides an overview of the regulatory framework governing e-commerce transactions, relevant standards and ethical considerations, protocols to ensure consumer protection, and emergent issues relating to compliance and enforcement.

Target Audience

The E-Commerce Specialist course is for individuals who already understand the foundations of Web technologies and want to become proficient in e-commerce practices and site design:

• Web designers.
• Internet consultants.
• IT professionals.
• Marketing professionals.
• Web and graphic artists.
• Business professionals.
• Entrepreneurs who want to develop their own Web presence.

Pre-Requisites

The E-commerce course assumes you have the necessary basic business and trade knowledge and skills needed for domestic and international trade.

Learning Outcomes

Upon successful completion of this course, you will be able to:

• Describe the ever-changing digital environment in which e-commerce exists and its impact on operational needs, capabilities, opportunities and challenges.
• Describe digital marketing methods organizations can use in combination with other marketing methods and integrate into their international sales and marketing plan.
• Describe the elements to consider in the design of an efficient and effective e-commerce operation, including the ability to integrate with other systems within an organization, localize for each target market and accommodate growth.
• Assess organizational readiness to set up and support an e-commerce operation serving international markets.
• Set up an e-commerce operation using components and practices that provide a storefront, a shopping cart and payment options, minimize security and privacy risks, are user friendly, and provide timely customer support and delivery.
• Explain the legal aspects of e-commerce, including jurisdiction, copyright, and patents.
• Identify and describe e-commerce marketing goals.
• Explain usability and discuss the factors that affect it.
• Define e-services.
• Explain selling and marketing on the Web: revenue models, building a Web presence
• Understand the environment of e-commerce: Legal, Ethical, and Tax Issues
• Explain usability and discuss the factors that affect it.
• Explain Electronic Data Interchange (EDI) and its role in e-commerce.
• Define e-business and the role it plays in current business.
• Utilize open source e-commerce software.