
fostering paradigm shift
Davinci is one of the kind Digital Marketing guru
10+
DIGITAL MARKETING CHANNELS
30+
EXECUTION TOOLS
A CHECKLIST OF OUR STRATEGIES
SEARCH ENGINE OPTIMIZATION
CONTEXT IS THE SECRET BEHIND EVERY CONTENT!
Are you available on Google search engine? How about yahoo if not Bing? Optimize your brand for better consumption, availability, visibility and ranking if you need to be ahead of competition.
Good is not good enough if there is better!
We help your site look better in terms of site load speed, search engine keyword building, mobile responsive site design, improving your quality score, link building strategies to enhance your domain authority. Etc.
PAY PER CLICK
When you bid high, with quality keywords, the site should also be optimized for a mobile consumption. You will definitely not lag behind competition.
BUT,
There are a whole bunch of pitfalls to avoid, techniques to use and search engines to choose based on your bid campaign.
Davinci can help you compose, design and implement an effective PPC campaign with a perfect bid range for each of your PPC ads. This will help you push your brand to the top of the playing ground.
Expertly crafted, exquisitely executed PPC campaign is why you should contact Davinci.
SOCIAL MEDIA MARKETING
The outstanding features readily available, combined with a call to action mechanisms associated with these existing social media platforms, there is a possibility to not only know almost everything, but also measure the outcomes of your marketing efforts.
Consider this.
This is what traditional marketing tells me about my Dypers promotion in Kings Town.
Promotion was successfully held with CLOSE to 1,000 people in attendance.
CLOSE to 1,000????, so you are not even sure about the figures?????
Your traditional marketing efforts have just given you a very abstract result regardless of the logistical efforts.
Pay a close attention to what digital marketing tells me…..
An Ad was posted on a critically chosen Social Media channel with a correct targeting options to reach 5,000 females aged between 24 - 40, located in Kings town, who are using mobile devices for browsing but only using wireless Internet.
The analytics tells me:
5,000 were targeted, 4,000 were reached, and 3,000 were aged between
30 – 40, 4500 of the used android phones.
I now know that my promo reached right people of right age with interest in Dypers. I have just had a successful campaign.
WEBSITE DESIGN & DEVELOPMENT
Guess what!
You are not ripping from your website because you still heavily rely on physically giving your prospects the site address to reach you.
You have totally forgotten the influence of a website on the customer buying journey. You don’t feature your website at any stage of your sales funnel. This is both traditional and a costly marketing effort. But how do we flip this?
Consider this….
What if you leverage the powers of search engine to help your prospects reach you by themselves? This is whether they have knowledge of your brand, site address, or even location of your business or not!
When someone wants to sleep, they don’t type on search engine your Hotel name or that of your competitor They type “the best accommodations in Kampala”, “best hotels in Kampala”, etc. Similarly, when they want to hangout, they don’t type “XYZ Beach”, “or UVW Lounge”, etc. instead they type “Best hangout places in Kampala.
The wisdom to know this is a true gift from God!
This is because sites that feature those key terms will dominate the search engine result right from first page, to second to third. I know u know first page is better! This Provides opportunity for more impressions, Click through rate, site visit and of course more business opportunities.
ONLINE REPUTATION MANAGEMENT
Online Reputation Management is the practice of crafting strategies that shape or influence the public perception of an organization, individual or other entity on the Internet.
Reputation management is a fast-growing discipline and corporate necessity for competitive edge in a fiercely competitive market, and with firms constantly under increased scrutiny from the business community, regulators, and corporate governance watchdogs good reputation management practices continue to help firms cope with this scrutiny.
Online reputation management reinforce and aid a corporation's branding objectives which on their own along the way play a paramount role in helping a company meet its marketing and business communication objectives, a key driver towards how much any company can go towards increasing profits and its market share. Good reputation management practices are also important in helping any entity manage staff confidence as a control tool on public perceptions which if undermined and ignored can be costly. It’s not always about curing the negative it’s about accentuating your positive truth and personal branding.
Being transparent is one of the recent business commandments that means allowing employees to talk about products and services publicly, establishing a 1-to-1 communication channel, asking for feedback and not hiding criticism, and addressing it publicly. Being transparent is risky to your profit motives. But in the long run, not being transparent is riskier. A proactive approach to the matter consists of monitoring your public reputation on a regular basis, and not just when you come to know about a specific event to deal with.
Our clients range from individuals to Fortune 500 companies.
EMAIL MARKETING
We help you personalize, do informed messages to your target consumer group at anyplace and anytime. We help you automate and schedule your email communication to increase more engagement and powerful enough to grab attention, attract customers and convert them to increase sales and revenues. We use the latest tools to write and design strategic emails that will attract and ensure customer loyalty. We help you optimize email for both desktop and mobile devices and ensure business longevity. We also deploy real-time analytic tools that will give you intelligent information regarding the key metrics that can help you make smart business decisions about your email campaign.
AFFILIATE MARKETING
VIDEO MARKETING
Davinci Institute of Technology and Innovation Management is an advocate for this remarkable revolution. We are Digital advertising agency that brings flavor to all your digital advertising through a wide range of video digital assets in form of motion graphics and 3D animation.
WEB ANALYTICS
While it hurts my feeling a little bit to say that my best selling business analytics books are not enough, am immediately massively excited to learn that the digital analytics teams at Google and Adobe have figured out the solutions for the entire universe to get a real-time, real world information to help us measure our data across a pool of metrics. What are these metrics?
How many people did I reach with my marketing efforts?
How many times did I appear on search engine results?
What is the origin of my site visitors?
What device did they use to search me? was it Tab? Mobile or PC?
While scrolling search result, did they click me?
When clicked, how long did the visitor stay on my website?
How many pages did they visit?
How many visited only one page and walked away?
What is the age group of my site visitors?
What were the sources of traffic to my site?
This comes along with a pool of other insightful information that you need to know about your brand or business.
If the best brands in the world have subscribed their businesses to these rapidly evolving analytics tools for better digital reports, why not you?
With a few click experiences,
VIRAL MARKETING
The ultimate goal of marketers interested in creating successful viral marketing programs is to create viral messages that appeal to individuals with high social networking potential and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period. Beauty is marketing strategies that advertise a product to people without them knowing they are being marketed to.
The emergence of viral marketing, as an approach to advertisement, has been tied to the popularization of the notion that ideas spread like viruses.
Every day we hear all about, a new viral video and content that spreads at the speed of light. But what exactly is it? And how did it get to be viral? Is it due to a viral product or viral advertising, viral campaigns or simply luck, that randomly makes something such a big hit. A successful viral campaign can work miracles for your brand’s results.
Instead of repeating message over and over again, the best strategy is to find the perfect place and time and let the “viral fuse” light itself.
Viral marketing is associated with Low cost, Potential of great reach, It is not invasive and It helps build up your brand.
If you’re still itching for your business to “go viral,” we don’t blame you.
Because brands rightfully want to get their names and content in front of as many people as possible.
In fact, raising brand awareness is number one among the top social media goals of marketers today.
This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom.
Marketing is considered “viral” when it reaches the point where it’s being shared by the public at large rather than just its target audience. If achieved, your message will be in nearly everyone’s social media feed.
INFLUENCER MARKETING
It takes the idea of celebrity endorsement and places it into a modern-day content-driven marketing campaign. The power to affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship with his or her audience, a following in a distinct niche, with whom he or she actively engages. The size of the following depends on the size of his/her topic of the niche.
It's easy to imagine a celebrity teaming with a company to pitch a product, even if the pitch is a series of 10-minute videos instead of a 30-second television ad. Depending on their sphere of expertise, they are the people who make the most engaging social posts on their specialist topic.
The goal of the influencer is to elicit a particular action from your target customers. It is bad to automatically assume that the people with the most followers are the influencers of a niche.
Meanwhile, brands struggle to curate and create content that they hope will resonate with their followers in some meaningful way, all while staying engaged with the day-to-day interactions.
This scattershot approach to social marketing yields predictably erratic results. By subscribing for this service, you’ll be able to confidently navigate this new digital advertising format, understand the various influencer archetypes and campaign use cases, and comfortably choose who runs your campaign for the brand you represent.
MOBILE MARKETING
CONTENT MARKETING
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing:
• Social media marketing: Content marketing strategy comes before your social media strategy.
• SEO: Search engines reward businesses that publish quality, consistent content.
• PR: Successful PR strategies address issues readers care about, not their business.
• PPC: For PPC to work, you need great content behind it.
• Inbound marketing: Content is key to driving inbound traffic and leads.
• Content strategy: Content strategy is part of most content marketing strategies.
To be effective at content marketing, it is essential to have a documented content marketing strategy.
Content marketing takes a lot of work, persistence, and patience; it can be an ideal approach if you truly want to provide a better experience for your customers while making a positive impact on the business in terms of its perception and its bottom line.
Your content is only as valuable as its ability to attract audience members and compel them to engage with your business on an ongoing basis as subscribers, customers, evangelists, or, ideally, all three. Once you have an addressable audience, your content efforts will help increase sales through cross-selling or up-selling, gather valuable customer insights, another reason organizations use content marketing is to create more loyal customers, and activate your most ardent followers as brand advocates. In some cases, the brand can monetize content itself.
Of course, generating revenue is a key goal for many marketers, and content marketing can be a powerful driver. When you build an audience that trusts you and wants to hear from you, they are more likely to purchase your products.
The return on investment for content marketing can be phenomenal if executed correctly.
Content marketing also provides additional benefits in that it supports other digital marketing channels. It provides additional content for social media marketing and contributes to SEO efforts by generating natural inbound links and building up good content on your website that gets found in search engines.
COPYWRITING
Web Design, Social Media, content marketing, SEO, PPC, and growth hacking are all parts of a complete digital marketing plan, but copywriting is the glue that ties it all together. Copy gives your design meaning and lays the foundation for other digital marketing plans to work. We leverage your writing to tell a compelling story while convincing customers of the need for your product, there is no limit to the growth your business can experience.
Get the reader to take action in form of purchase, opt-in, or engaging with a product, service, or company. Being keen studiers of the human psychology behind purchase decisions, we help you put your sales growth objectives into fruition through our top notch copywriting services. Ads on the Internet, Forms to fill out, Google ads, Facebook ads, Twitter Updates, Facebook page Updates, Website content are all integral part of this subject.
Our Copywriting services takes a wide variety of forms: Websites, Emails, Blog posts, Landing pages, value proposition, advertisement video scripts, Headlines, Product descriptions, Lead forms, Lead magnets and White papers.
With the rapid shift of advertisement dollars away from traditional media to online platforms, it is becoming increasingly important for each and every business to be well-versed with digital marketing and analytics fundamentals.
At the heart of marketing lies the consumer and their marketing journey through the stages of awareness, consideration and conversion.
Digital marketing has by far revolutionized the interactions between the firms and consumers along this journey.
Digital marketing offers powerful tools to reach consumers along the sales funnel, online displays ADs raise awareness, search engine listings reach consumers with intent, ecommerce facilitates conversions and social media not only enhances real-time engagement, but also retains the consumers. If your business is identified with intimacy, immediacy and incrementality, you are safe, and if not,
Consider this:
Search engine marketing specifically search engine optimization and PPC campaigns have become the most critical way for the majority of companies to reach their target audience and generate revenues.
Consider these facts
Search engine marketing spending by companies is forecasted to grow from a current 62 billion dollars in 2018 to over 80.1 billion dollars in 2020 across all suppliers of digital assets. Google alone bagged a whopping 23 billion dollars in 2017. Companies require a search engine expert s to manage their online advertising efforts effectively.
Hey, we are Davinci, the prime advocates of innovation and applied imagination using existing capabilities. We are here to help startups, Small and Medium sized Enterprises, Corporate Companies, Political Institutions, Government and Non-Government Organizations adapt and extract values from every trending technology.
From understanding a white huts SEO tactics and implementation techniques to leveraging PPC strategies for campaigns on each of the PPC search engines like Google.
From mastering site architecture and advanced link building tips to integrating social media search strategies and how to avoid common pitfalls such as black hut techniques.
When it comes to measuring the outcome of your every marketing effort, we have you covered. We aid you with daily, weekly, monthly or quarterly traffic report featuring every necessary metric that aid decision making such as number of visits per country, demographic information about the visitor, the most used device, user flow, etc.